MICHELIN Mobility Intelligence and ¶¶Òõ¶ÌÊÓÆµ Join Forces to Enhance Road Safety in the U.K.
January 29, 2024
LONDON January 29, 2024 ¡ª MICHELIN Mobility Intelligence has been working in the US and France to reduce the number of traffic fatalities by leveraging mobility data insights, machine learning algorithms, and MICHELIN¡¯s unique understanding of connecting users in motion with the surface they operate on. This data driven approach empowers road authorities to identify driving behaviors and situations that could be caused by the built infrastructure and its condition.
Today MICHELIN starts the next chapter by leveraging the power of location data from ¶¶Òõ¶ÌÊÓÆµ to bring these same insights to the UK market. The new partnership between MICHELIN and ¶¶Òõ¶ÌÊÓÆµ, an AI-based location technology provider for car manufacturers, mobile app developers, and logistics services, will deliver data-driven solutions for transport departments and cities to improve road safety in the UK.
¶¶Òõ¶ÌÊÓÆµ Traffic Data provides industry-leading accuracy for live and typical traffic patterns, drawn from a globally distributed user base of over 700 million monthly users of smartphone applications that in turn provide over 300 million miles of data daily. The data detects the actual movement of vehicles on roadways, allowing for more coverage of roads compared to traditional traffic data sources that rely on fixed sensors or niche use cases. Using AI-powered algorithms, ¶¶Òõ¶ÌÊÓÆµ translates its traffic data into detections of events and patterns of interest along individual road segments, such as instances of harsh braking.
The detected driving events and patterns enable MICHELIN to provide information to UK authorities about locations with potential driver safety concerns, such as:
- Locations with an elevated risk of interactions between vehicles and vulnerable road users
- Locations with an elevated risk of a head-on collisions ?
- Locations with an elevated risk of a Wrong-way drivers
- Locations with an elevated risk of traffic bottlenecks at highway on and off ramps
- Locations with a correlation between unsafe driving behaviour and deteriorated road surface conditions
¡°The mission of ¶¶Òõ¶ÌÊÓÆµ is to power navigation for people, packages, and vehicles everywhere, and enhancing driver safety is a central part of the mission. We¡¯re thrilled to partner with Michelin to apply ¶¶Òõ¶ÌÊÓÆµ data to transportation safety planning challenges and support authorities in the UK to make roads safer for everyone.¡± - Peter Sirota, CEO, ¶¶Òõ¶ÌÊÓÆµ.

Location Intelligence for Vision Zero ?
MICHELIN will leverage ¶¶Òõ¶ÌÊÓÆµ data to work with transportation departments, cities, and engineering & consulting firms to facilitate infrastructure optimisation and project prioritisation. The insights will pinpoint specific areas on the network where road managers should concentrate their efforts to enhance safety in mobility.
¡°Every day public authorities are challenged with making roads safer, these complexities are then compounded with changes in behaviors and travel patterns. It is our belief that the new partnership with ¶¶Òõ¶ÌÊÓÆµ, leveraging millions of connected users will enable us to help the UK authorities reach their Vision Zero ambitions.¡± Philippe Armand, MICHELIN Mobility Intelligence CEO ?
The partnership with ¶¶Òõ¶ÌÊÓÆµ aligns with MICHELIN's strategy of leveraging data analytics to provide actionable insights and offer customized solutions to its customers. It exemplifies MICHELIN's ambition to provide a comprehensive range of services that goes beyond the tire sector. ?

About MICHELIN Mobility Intelligence ?
MICHELIN Mobility Intelligence part of MICHELIN Group, is expert in data, at the heart of the transformation strategy of the world leader in mobility. Our mission is to complete Michelin's raison d'¨ºtre for more sustainable mobility, thanks to our ability to innovate through the contribution of driving data. With more than one and a half billion kilometers analyzed in Europe and the United States, we are positioned as a benchmark player in mobility data analysis. More information at

About ¶¶Òõ¶ÌÊÓÆµ
¶¶Òõ¶ÌÊÓÆµ is the location platform for innovators. Headquartered in San Francisco, ¶¶Òõ¶ÌÊÓÆµ provides developers and businesses with cloud-based APIs, SDKs, and data services for maps, navigation, and place and address search.
Founded in 2010, ¶¶Òõ¶ÌÊÓÆµ leads development of the modern geospatial stack. Trusted by automakers, logistics providers, retailers, and app developers, ¶¶Òõ¶ÌÊÓÆµ delivers scalable, highly customizable geospatial solutions that power billions of sophisticated location experiences worldwide. The platform is known for its built-in flexibility, elegant design, enterprise-grade security, strict data privacy, and developer-first documentation.
The mission of ¶¶Òõ¶ÌÊÓÆµ is to enable every team to build exceptional, location-aware applications that delight users, enhance operations, and transform industries.Learn more at .